By Hand From The Heart: One Show, Many Stories!

By Hand From The Heart is a curated makers market event in Chennai, South India. UPCOMING EVENT: 24th – 25th, AUGUST, CROWNE PLAZA, CHENNAI

Meet The Maker: Pritesh and Megha Asher, Juicy Chemistry

Based in Kovai (Coimbatore) Tamil Nadu, Juicy Chemistry co-founder Pritesh talks about  the  bath and body products company  that he along with his wife Megha set up to  create an  impressive line of handcrafted artisan bath and body products.

A bit about yourself.


Juicy Chemistry was co-founded by me and my wife, Megha in 2014. We both did our high school together in Chinmaya International Residential School, Coimbatore, and then went onto pursue our higher studies at Griffith University, Brisbane, Australia. I was a Marketing and Management studies student, post which I came back to India in 2005 to join my family business. While, I was back in India, Megha went on to complete her Masters in Journalism and Mass Communication., we got married in 2009.

My family business was into manufacturing of both, industrial and automotive specialty lubricants. Here, I learnt complex formulations and manufacturing techniques among other intricacies of the business. Megha was freelancing with leading newspapers and magazine.

What event / experience pushed you to start off Juicy Chemistry?

It was sheer happenstance.

It all started with a routine Sunday visit to the mall. While pretending to help the Mrs with the chores, I was approached by a sales person with a brand new product launched into the market, claiming that it was all natural. While checking the product, a few of the ingredients caught my attention as we use them as raw material in our manufacturing processes at our petroleum products plant. I handed the product back to him, and all I could think of was the oxymoron, where the front of the label was screaming  natural and organic, the label behind was hushing preservatives, parabens, mineral oils, synthetic colours, perfumes and more. On our way back, I shared the same with Megha, who was genuinely surprised that a product claiming all natural also was loaded with chemicals, but, she just shrugged her shoulders that well this is what is available, Right? We discussed some more and it got us thinking that, there has to be an alternative, a genuine personal care brand that cared!

We started looking out for pure and natural products but it was all in vain. As we shared our thoughts with family, friends it increasingly became clear that there was either very little awareness about the chemicals present in skincare products and their adverse effects on us or there was no alternative available for consumers to switch to a skin care brand that was truly natural. Either way there was an obvious gap in the market.

Juicy Chemistry was born with a goal to provide effective skin care products formulated with the purest and the most nutrient rich ingredients the nature has to offer.

Why is making important to you? 

When we started Juicy Chemistry, the thumb rule was clear, to use simple yet effective ingredients for our formulations.

Skincare should not be complex. It should be as simple as eating healthy. Since the day we started to see the heady list of ingredients at the back of almost any product that we use, Simplifying Skincare was what we wanted to do!


What was the first thing you remember making? 

Yes!! It was our signature Rice Flour Orange & Green Tea Face Scrub with Tea Tree Oil and it was a success! This gentle exfoliating scrub made with ground rice flour, green tea, and essential oils of sweet orange and tea tree was an instant hit.

Describe your work space with our readers.

Soul awakening aromas of fresh produce and our signature blend of essential oils hit your senses the minute you enter the Juicy Chemistry Kitchen. Bottles of all-natural essential oils line the shelves, and hand-made soaps bursting with goodness, are arranged on a table. Huge bowls are filled with creamy, fragrant concoctions, ready to be packaged and shipped. It is a calming environment which inspires all our creations!

What is currently inspiring you?

Our Clients! Our Bug Me Not Body Butter was specially made on demand, by a mother whose child suffered from horrible mosquito bites that led to severe rashes. We created a product with a blend of essential oils in nourishing shea butter and cocoa butter.

And the end result-

Couldn’t thank you enough Juicy chemistry for introducing a special body butter which acts as a mosquito repellent as well as a moisturizer! He was extremely allergic and this gave us a total peace of mind. Thanks LakshmiKrishnan for introducing this lovely idea of completely going organic and avoiding the use of all fancy chemical dump.” – Signed, A Happy Mother

– Instances like these are the most gratifying for us!

What’s your most challenging work so far? 

The very fact that we have managed to achieve our goal of creating a skin care line with completely natural ingredients that are free from artificial preservatives, foam boosters, stabilizers, alcohol, petroleum products, synthetic additives, detergents, synthetic fragrances, and synthetic colors means a lot to us. To receive reviews from our customers each passing day, and to know the faith they have instilled in Juicy Chemistry is very humbling.

Tell us about your proposed showcase at the By Hand, From The Heart.

Juicy Chemistry will be showcasing the complete range of skincare products. Our extensive range includes, exfoliating scrubs, facial masks, nourishing body butters, special care products and hair care solutions. The product range will also include skincare for infants & kids.


We are also extremely excited to showcase our new line of Handcrafted Gourmet Soaps. Juicy Chemistry’s purifying gourmet soaps are made with nourishing butters, natural cold pressed oils and gentle clays. Using traditional cold pressed method, the soaps are formulated with fresh fruit & vegetable juices, natural exfoliants, and anti-oxidant rich teas. Therapeutic essential oils help rejuvenate and renew the skin cells.

What is life away from Juicy Chemistry like?

Too empty.

What advice would you give someone who is looking to launch their own business?

Be ethical. Be honest. That is what will take you & your brand far.

What’s up next for you?

We are working on developing a whole range of products for Children & Men.

Megha & Pritesh Asher will present Juicy Chemistry’s range of artisan bath & body products at the By Hand, From The Heart Makers Market event in Chennai
Exhibiting Dates 5th & 6th February, 2016
Timings 11:00 a.m to 7:00 p.m
At, Lalit Kala Akademi, Regional Centre, Ground Floor Gallery, 4, Greams Road, Chennai, Tamil Nadu 600 006, India.
Event Page:
Artists & Makers Market will also feature a Art Group Show
on 1st – 3rd February 2016 . Same venue & timings.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: