By Hand From The Heart is a curated Makers Market event in South India. Upcoming Events: 22nd Edition: 2nd – 3rd February '18 in Coimbatore | 23rd Edition: 16th – 17th – February '18 in Chennai.
Vasthra was founded by Ashwini Raminishankar in 2006 to design Indian apparels for the world market; today the brand is currently run by Gyana Raghavan and Gita Ganesh since 2015. Gita and Gyana of VASTHRA have successful curated the new line up of products at Vasthra. Their footwear collection in particular has been well recieved for its simple yet stunning designs. We catch up with the team about the new line up and running their design venture.
What are you bringing to By Hand, From The Heart?
Indian textiles inspired footwear – individually handcrafted.
What is your favorite VASTHRA pick right now? And why?
Chevron patterns, the V for Vasthra, is our personal favourite and happens to be the most popular pick with our clients.
Creating a new line up. What’s involved ?
We crate small batches of footwear. Throughout the year we source Indian fabric from all across India. We then indentify the fabric that best suits us currently; keeping in mind of the season and festivities if any. We then work with our artisan cobblers in Auroville to incorporate these fabric on to our popular strap-on sandals and flip flops. The footwear is mostly made with leather.
How do you define the VASTHRA aesthetic and consumer?
Classic with a contemporary twist.
What’s the best piece of advice you’ve gotten along the way in building your business?
Get all the suggestion you can, but the final decision must be yours.
What’s the biggest lesson you’ve learned since starting your business?
Your business, born out of your creativity, needs to be nurtured, with love, respect and support it through the ups and downs.
You have been on the BHFTH earlier too. Share the experience.
BHFTH brings together makers and consumers with similar aesthetic appeal
And the appreciation and support keeps us inspired.
VASTHRA will be showcased by Gita & Gyana at By Hand From The Heart: MAKERS MARKET – 18th Edition
Friday – Saturday, 5th – 6th August, 2016
10:00 a.m – 8:00 p.m
Crowne Plaza Chennai Adyar Park
132, T.T.K Road, Alwarpet, Chennai – 600018, Tamil Nadu. India