By Hand From The Heart is a curated makers market event in Chennai, South India. UPCOMING EVENT: 24th – 25th, AUGUST, CROWNE PLAZA, CHENNAI
Manreet Deol designs handcrafted sculptural jewellery made in Brass & Aluminum from her studio, Manifest Design Jewellery, based in Pondicherry. Along with her brother, Samraat Deol, Manreet has successful taken forward the label in a short span of 3 years with its authentic contemporary designs using traditional metalsmithing craftsmanship in India.
A bit about team. Manifest Design Jewellery.
Manreet Deol – Manifest Design’s Co-founder and Creative Director, is a product designer whose love for jewelry took hold in early childhood while she fashioned pieces out of seeds and recycled bits of wire for her friends! After an expansive career in New York and New Delhi, designing for several luxury tabletop companies, Manreet now lives and works in the charming French Colonial town of Pondicherry in south India. This collection is an extension of her personal Creative vision of creating designs that are natural, polished and democratic.
Samraat Deol – The brands Co-Founder and the business/ operational brains behind the efficient e-commerce experience the website offers. After working for over a decade with e-commerce/ tech giants such as Amazon and alesforce, the time was ripe to use his expertise for projects closer to home.
How would you describe what you do; and how long have you been making and creating?
Established in the fall of 2013, Manifest Design is the dream project of siblings Manreet & Samraat Deol that has been many years in the making. They set out to create a company that would make authentic meaningful Design that was committed to revitalizing the traditional metalsmithing traditions of India through the creation of their contemporary Accessories.
This Artisnal collection is crafted all over India while the companies Design studio and e- commerce office are based in Pondicherry and Pune respectively.The company ships worldwide through its online store and just made its US retail debut in the fall of 2014 at the Metropolitan Museum in New York City.
Creating a jewellery at Manifest Design. What is involved?
“Everyday Wearable Art’ is the guiding style mantra behind these gorgeous handmade ornaments whose inspirations are varied and eccentric – Gnarled corals, sensuous vines, bold rock sculptures, urban art all somehow influence a unique visual vocabulary that is at once familiar and also unexpected.
The indelible touch of the Sculptor and the metal-smith are intrinsic to the pieces and add an additional layer of intrigue and warmth that truly make the Manifest Design (MD) pieces unique. Following in the steps of the great Masters, each MD design begins as a clay sculpture that is then expertly cast in reclaimed brass and aluminum using the ancient metallurgy technique of Sand Casting.
It’s a time consuming process in which skilled craftsmen painstakingly create a new sand mold for each and every piece. Hot metal is hand poured in these and allowed to cool before the sand mold is broken apart to reveal the piece. These one of a kind objects are then individually sanded and polished to reveal the finished Jewel. This low impact manufacturing technique is ideal for these textural pieces as it captures the softness of the Jewelry while adding a beautiful delicate sandy texture. The uniqueness of the collection is further accentuated through the celebration of the little dents and nicks that are signs of an entirely handcrafted product.
What are you bringing to By Hand, From The Heart.
We’ll bring our top selling Siren and Totem collections in addition to our other pieces that include statement necklaces, cuffs and earrings.
Describe your work premises & what is a typical day at Manifest Design Jewellery, like.
We work out of Pune and Pondicherry. Our design studio is based in Pondicherry and the main office and warehouse are in Pune.
What is your favorite Manifest Design Jewellery pick right now? And why?
We love our Totem collection . It perfectly captures the spirit of our design language- timeless classics that are always on trend no matter where in the world you are and wearing a sari or a suite.
What’s the best thing about being a craft design entrepreneur?
The skill of the metalsmiths is what has always inspired us and we love bringing a new perspective to this craft with our artistic vision. This perfect marriage of craft and design adds a certain unique warmth to the pieces that our customers really resonate with.
What’s the best piece of advice you’ve gotten along the way in building your business?
Always patiently learn and adapt and never compromise our creative vision.
What’s the biggest lesson you’ve learned since starting your business?
We have learned to never underestimate our customers and what they might like. A bride recently bought one of our large Sirena brass necklaces to be a part of her wedding trousseau in addition to her gold jewelry.
Manifest Design Jewellery will be at By Hand From The Heart: MAKERS MARKET – 18th Edition
Friday – Saturday, 5th – 6th August, 2016
10:00 a.m – 8:00 p.m
Crowne Plaza Chennai Adyar Park
132, T.T.K Road, Alwarpet, Chennai – 600018, Tamil Nadu. India