By Hand From The Heart: One Show, Many Stories!

By Hand From The Heart is a curated makers market event in Chennai, South India. UPCOMING EVENT: 24th – 25th, AUGUST, CROWNE PLAZA, CHENNAI

Meet The Maker: Archana Avinash, Strings & Beads, Dubai

We catch up with crystal healer & jewelry designer Archana Avinash about her pop up at the Makers Market. After her recent relocation to Dubai; Archana talks about her core product line – healing bracelets and shares her advise on gems & crystals picks for shoppers in general and what it takes to sustain as a creative design entrepreneur. 


Creating a healing bracelet. What is involved?

Precious and semi-precious stones are ancient talismans and are highly sacred and powerful. Stones directly amplify, and accelerate energy patterns, which combine their natural power with the strength of your desires to assist you in spiritual, emotional, physical and holistic healing.


So, when I sit to create a bracelet, I usually meditate-the stones tell me exactly what I need to make them into. Its more to do with intuition and how I listen to them. Once the decision is made, the crystals are all cleansed with Salt water and then energized with Oudh/Frankincense. Then the bracelet/mala is made.


Gems & Crystals for beginners: Your suggestions or recommendations to pick?

I often come across people who see me wearing crystals and are very drawn to them, but don’t know what to get for themselves. There truly are so many wonderful crystals available these days that it may be hard for a beginner to choose.  It is very important to go with your intuition and what feels right to you, but there are a few crystals that are kind of a foundation in terms of their effects on those who haven’t had a lot of experience with crystals. They are Clear Quartz, Amethyst, Rose Quartz, Citrine, and Black Tourmaline.

Clear Quartz stones also bring clarity of the mind, helping you to focus and become clear on your dreams and desires.

An Amethyst stone is a natural stress reliever that also encourages inner strength, brings wealth and invokes a strong business sense to its owner.

A Rose Quartz Stone is a gemstone of unconditional love that opens your heart to every type of love—love of yourself, love for your partner, love for your family, the love of everything on Earth. It carries gentle, soothing energies that help to calm your emotions and rejuvenate your emotional body.

Citrine Stone is one of the very few crystals that never needs to be cleansed. It does not hold any negative energy, dissipating and transmuting the energy. It enhances your clarity of mind, stimulating and activating the mind and thinking processes. Citrine gemstones are often referred to as “merchant stones,” because they are believed to help acquire prosperity.

Black Tourmaline carries a strong energy for protection against negative energy. It helps to clear, cleanse and unlock any energy blockages in your home and body. Black Tourmaline when worn or carried can help protect against negativity, evil eye and psychic attacks or energy vampires.


What’s the most significant change you’ve felt in yourself as a designer after you became a crystal healer?

I must say I have become a lot more empathetic and also non-judgmental. As a healer, we learn to never judge people based on what they have done in the past. Its like a Healer’s Code of Ethics. The other thing that I am astounded with is how my own intuition and inner voice has become stronger. In working with crystals it has allowed me to open up more within myself and has allowed me to cultivate a strong sense of self and confidence, which I think is very important for a designer and an entrepreneur.


What do you say to skeptics?

We do come across skeptics every now and then. But fortunately, for most Indians, we have been using Crystals forever in our life- whether it’s the “Navrathna ring” or the “corals” in the mangalsutra. And there is a reason why you wear it. If you believe in it, it works. If you don’t believe in it, it works but you don’t see it. But beyond everything, Crystals are beautiful.

They are so lovely in all that color and shapes. Many skeptics still pick up my jewelry and crystals simply because they are attracted to it & they find them irresistible. Either ways, I always tell the skeptics only one thing – Have an open mind and an open heart to experience some serious magic in your life .

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What is your favorite Strings & Beads pick right now? And why?

That will be our limited edition “Hamsa” Turkish bracelets. They are chic and classy at the same time. Perfect to be added alongside your other chunky bracelets. I also love the “Mindful Mom” bracelet, it’s a perfect bracelet for both pregnant women and women who have children. The bracelet helps you feel calm, present, connecting you with your divine feminine energy, intuition and the spirit of your child.

What are you bringing to By Hand, From The Heart.

At this By Hand, S&B will have a pop up display where we will be having some very easy to buy bracelets and healing jewelry. Bracelets for Good health, Money, Protection etc will be on display. These are easy to purchase as they will tell you exactly and simply why you should wear it.

We will also be having some limited edition pieces of rare crystals alongside some special range for Men.


You have moved to Dubai; what’s your new home studio like? 

It has been just over a month since I have moved to Dubai. Still settling down slowly with the house, so at the moment working out of my living room !


What’s the best piece of advice you’ve gotten along the way in building your business?

The best piece of advice I have gotten along the way is “Do what you love, and the rest will come”. It is so important to follow your heart. Only if you love and believe what you do- others will. And this is what I am doing for the last 5.5 years, Loving every minute of what I do and what I create.

What’s  the biggest lesson you’ve learned since starting your business?

The biggest lesson will be to “never make a decision solely based on financial gain”. Money is an important factor in all our lives. But I have learnt that you should never travel down a road just because there is a promising financial gain. You need to have a real passion for what you do and the decisions you make should be based on that.


About Chennai. 

Chennai is home and will always be. I miss Chennai ever since I moved out of there 18 months ago. The emotional connect I have with this city will always remain the same way. I am a proud chennaiaite and will always be of the rich heritage it has and the strong cultural background the city has instilled in me.

Experience a pop up by Strings & Beads at the By Hand From The Heart: MAKERS MARKET – 18th Edition

Friday – Saturday, 5th – 6th August, 2016
10:00 a.m – 8:00 p.m
Crowne Plaza Chennai Adyar Park
132, T.T.K Road, Alwarpet, Chennai – 600018, Tamil Nadu. India

LINKS: 18th Edition Makers Market Event Page | Facebook  | Instagram | Twitter | Blog


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