Samoolam is a story of dedicated craftsmanship, entrerpreneurial zeal and conscious innovation. Samoolam is a craft story that best narrates modern India with its deep rural roots. Here’s a quick chat with Usha Prajapati Founder & Design Head at Samoolam.
What’s the biggest lesson you’ve learned since starting Samoolam?
Samoolam is not just an organization it’s a message to the youth of our country that “a hundred miles start with a small step”. And we all owe certain responsibility to pay back to our place and community where we belong. A small organization started in 2009 with a small seed resource of Rs 3000/- and 3 women is now able to touch life of more than 120 women.
“To me profession is not about just earning money it’s about doing meaningful work that helps people in need and build a respectful life for all.”
What’s the best piece of advice you’ve gotten along the way in building your business?
“ Believe in yourself, Take risk and Start Small”
“If your team is happy and the process of making of products is happy then results will ultimately be happy.”
“Invest in people who are not privileged, give them skill with patience and they become the strongest pillars of your organization”
What are you bringing to By Hand, From The Heart.
Hand Crochet Fashion Jewelry, Scarves, Stoles, Stationery, Bags and kids collection
What’s your big dream for Samoolam?
To bring Samoolam on Global market platform and become a leading high quality crochet accessories specialized organization in India.
You have been on BHFTH in an earlier edition; please share your experience.
Samoolam participated in BHFTH in 2015. We had fantastic response on both the days. Everyone loved the products and we got further market linkages at Chennai.
Samoolam will be at the By Hand From The Heart: MAKERS MARKET – 18th Edition
Friday – Saturday, 5th – 6th August, 2016
10:00 a.m – 8:00 p.m
Crowne Plaza Chennai Adyar Park
132, T.T.K Road, Alwarpet, Chennai – 600018, Tamil Nadu. India
Visit an earlier article of Usha with BHFTH.