By Hand From The Heart is a biannual Makers Market held in Chennai, Tamil Nadu, India.
Divya Vigneshwaran designs apparels and accessories at Hastha, her creative venture based in Chennai. From Garment merchanding to stay at home mom and now a full on entrepreneur, lets find out more about Divya and her venture, HASTHA.
A bit about yourself.
A commerce graduate, I started my career as a garments merchandiser for Color Plus and subsequently moved to the export industry. I took a break from work when my son was born and loved being a “happy housewife” before I started Hastha.
Why is designing important to you?
“Design is how it works”. Here’s a quote I completely relate to. I started Hastha because as a shopper I couldn’t find Tshirts that were aesthetically appealing or age appropriate.
What is inspiring you now?
The sights and sounds of life around me.
What’s a typical day at Hastha?
Each day is a new learning experience so there is no typical day at Hastha. My workplace is bright , cheerful & vibrant and that energises me. At the block printing unit, work is very hands on & I go with the flow while mixing n matching blocks & colors.
Tell us about your proposed showcase at the By Hand, From The Heart
We will be featuring our new range of all over printed tshirts inspired by Chikankari embroidery & warli wall art. We’re also very excited to launch a range of colourful Hand Block printed umbrellas.
What’s the best thing about being a design entrepreneur?
Everything. That said, it’s fabulous to see your own design idea come alive as a product. Every entrepreneurial journey has its highs n lows but the experience is well worth the joyride.
What’s the best piece of advice you’ve gotten along the way in building your business?
Advice no, but I’ve been very lucky to have a lot of suggestions come my way. For any entrepreneur, moments of self doubt are not rare so it’s very important to have an open mind & accept inputs from any resource you can learn from.
What advice would you share to those who want to take on their hobby/ passion into a career?
Being passionate about what you do and staying true to your passion. In today’s market, it’s very easy to stray from what you originally set out to do and compromise because of the competition. Take those little steps and translate them into large strides confidently.
You have participated in an earlier edition of BHFTH; what was your BHFTH experience?
By Hand From the Heart is a creative cauldron of talent and art. The shows are extremely well curated and offers a creative and inspiring environment for makers.
” Madras” like I would still prefer to call our city, has always been home.
Divya of Hastha, Chennai, will be at the By Hand From The Heart: MAKERS MARKET – 18th Edition
Friday – Saturday, 5th – 6th August, 2016
10:00 a.m – 8:00 p.m
Crowne Plaza Chennai Adyar Park
132, T.T.K Road, Alwarpet, Chennai – 600018, Tamil Nadu. India