By Hand From The Heart is a biannual Makers Market held in Chennai, Tamil Nadu, India.
Meet Priyanjoli Basu, the principal designer and founder of PRIYANJOLI a textile design studio based in Chennai. We chat up with Priyanjoli about her textile design venture, revival of handloom and the textiles and weavers she works with. Here’s her story.
A bit about yourself.
Every textile in India has a theme, and often, a story to tell. I grew up reading the stories about the saris that my mother and grandmother wore, some dating back decades. During the various lives I led in Mumbai as a student, stylist and costume designer, my fascination remained. The stint in London only reinforced my interest.
Priyanjoli the story so far…
We began travelling across India to small villages and working with these master-craftsmen, listening to the beat of their looms, and understanding their processes and perceptions.
Our present work seeks to bridge the gap between our rich textile heritage and the constant evolution of modern fashion. “We live in a world where time is of essence, witnessing the birth of a new age; towards an uncertain, exciting future and also trying to hold on to our past. Simplicity, spirituality and cultural blending will be the fundamental principle of this decade “ – Priyanjoli
The designs and collections at Priyanjoli.
Our collection appeals especially to those who appreciate the special-ness of the handloom textiles of India, who appreciate quality and uniqueness of pieces that are individually created, one of a kind and not mass produced.
In our studio in Chennai, “textile tradition” encompasses every aspect of the textile – what is worn, how it is worn, how it is woven and embellished, which sections of the textile garment are embellished, the loom technology, the base fabric & dyes used, the occasions for which these are used, and every other detail that contributes to creating the unique textile identity.
The prime focus of your creative venture.
Our attempts to juxtapose contemporary design sensibilities onto the framework of the large corpus of textile craftsmanship in the country resulted in the birth of a fresh perspective. Reviving old textiles through the use of the rich vocabulary of traditional designs and motifs and combining that with a contemporary colour palette and design sensibility produced something that cannot be easily put into either bracket of ‘traditional’ or ‘contemporary’ but a product that is aesthetically clean and fresh.
Handloom revival – trending. Your thoughts.
The revival of traditions and techniques of Indian textile has empowered weavers from forgotten corners of India to secure a place on today’s fashion map. The growing interest in traditional handloom has provided a much-needed boost to their economic condition. It is vital that these artisans receive continued patronage to ensure a sustainable future for coming generations.
At the Makers Market exhibition in Chennai this October, meet the maker!
By Hand From The Heart: MAKERS MARKET – Festival Special – 19th Edition
Date: Friday – Saturday, 7th – 8th October, 2016
Time: 10:00 a.m – 8:00 p.m
Venue: Crowne Plaza Chennai Adyar Park
Address: 132, T.T.K Road, Alwarpet, Chennai – 600018, Tamil Nadu. India