Today on our Meet The Makers series we feature Dipti and Dipna, co-founders and designers at Love The World Today – a sustainable clothing label for children; Let’s find out more about their works, entrepreneurial journey so far; and their plans for their showcase at our By Hand From The Heart Makers Market.
Tell us a bit about yourself.
‘Love the world today’, is co-founded by my sister, Dipti Daryanani Ahuja and me (Dipna). We grew up to take on very different work paths. Dipti has been a marketing professional and was working in a corporate job for 10 years plus. While I am currently managing multiple careers – working as an educator and a movement artist. Somewhere on these two starkly different paths, we managed finding a common ground and a common search, which got us started with ‘Love the World Today’ – a sustainable clothing line for children.
Dipti always wanted to start something on her own. For me, nothing gives me more joy than creating, irrespective of the medium, be it body or lesson plans or clothes. But it was essential for both of us to do something with purpose. Which is where our interests met. We always felt the need for clothes that looked good but were also comfortable and made from child friendly fabrics. A simple question of where does all the trash go and stumbling upon fashion industry’s little secrets in our research made us backtrack and think about what goes into creating something? Can we ever stop consuming? What is the meaning of sustainability? Are we doing enough to make this world better? And that is when we realised something needs to change. And that is how our journey with ‘Love the World Today’ started.
We decided to make clothes that treat the environment, the people involved and the processes with love, care and fairness. We want our children to care about the little big things in life.
Then and now – How has your design label evolved to what it is today.
It’s been a little over 1.5 years since we launched our label and we’ve launched 5 collections in this time. With every collection, we’ve seen our label evolve. We started with girls clothing and limited options for boys. Now we have a lot more design options for boys, some for mothers, a nightwear line and an infant line. We’ve started working with weavers extensively. So you have options right from organic cotton to hand-woven textiles to block printed textiles for your little ones.
We are planning to introduce some more exciting product lines for children. The aim is to be a go to place for sustainable and ethical children’s clothing that is designcentric.
Handmade in India / Make in India – what does this mean to you.
When you buy a product that is made in India, you know that you’re supporting local business and especially when handmade you know you’re supporting local artisans.
From the perspective of sustainability, buying local is very essential. You’re helping support economies of many small businesses that help make one product possible, reducing environmental impact and helping the community grow.
So when you’re buying an LTWT garment, you know that the organic cotton is grown by farmers in India, the hand-woven textiles are woven by artisans from villages in India, the garments are stitched in a certified unit that’s trying to bring in fair rights for garment factory workers, the packaging comes from a small company trying to support recycled packaging, the accessories are handmade by a small women’s group that’s trying to reduce the textile trash in landfills.
So there’s a lot you end up impacting when you’re picking a product that is handmade in India.
What’ is currently inspiring you.
A need for simplicity and mindfulness and at the same time to not take ourselves seriously. In the way we choose what we buy and in the way we lead our lives.
Maybe it’s the phase of life we are in but that’s spilling over our design sensibilities too. Trying to keep things hassle free, and focus on the core and just remembering to keep it light and fun!
That’s with respect to the design. But it’s been amazing to have a loyal customer base in such a short time. We know most of our customers by name and it feels great to form a connection with them and receive appreciation. It almost feels like it’s our responsibility with every collection to make sure we don’t disappoint them. So for us even this bond is very inspiring.
Tell us about your showcase at the By Hand, From The Heart.
We’ll be bringing our ‘Dear Japan’ collection and our newly introduced infant line – ‘A Bucketful of Love’. You’ll find a mix of organic cottons, handwoven textiles like jamdani and khadi, hand block prints, natural dyes, tie and dye technique etc. All inspired from our love for Japan.
The infant line is limited but very close to our heart. We’ve created old school jhablas in a beautiful colour palette in the softest organic cotton. We are pretty excited to bring these collections to Chennai.
What’s your favourite pick LTWT pick, right now.
We love everything we create! But at the moment, our favourite is probably the jhablas from ‘A Bucketful of Love’ collection. The collection is simple, filled with nostalgia and probably the most comfortable and breathable piece of clothing for a new born. In one word, the collection is pure ‘love’.
Your previous By Hand From The Heart makers market experience.
Was a very well curated market place that helps you reach out to the right audience and also network with creative people who are doing some interesting work. We find the audience in Chennai very aware and inclined towards sustainable fashion. So it’s always nice to meet customers who understand and value what you’re doing.
By Hand From The Heart: MAKERS MARKET – 20th Edition
Date: Friday – Saturday, 7th – 8th July, 2017
Time: 10:00 a.m – 8:00 p.m
Venue: Crowne Plaza Chennai Adyar Park
Address: 132, T.T.K Road, Alwarpet, Chennai – 600018, Tamil Nadu. India