Meet The Maker: Divya Vigneshwaran, Founder, Hastha, Chennai
Today on Meet the Makers we feature Divya Vigneshwaran of Hastha – a design label offering women apparels and accessories accented with block prints. The label is now steadily venturing into to home furnishings this year. Lets find out more about Divya and her venture, HASTHA…
Image Credit: India Today
Any trends that you have incorporated?
Designing a Hastha range, is always a whimsical and impulsive process. While I always try and plan a collection before I start work at the printing unit, more often than not, I’m drawn to not following it and going with the flow of my blocks n colors. The beauty of watching a block & color come alive on fabric, is the most exciting part of creating a product.
Your favourite project you wish to share.
Not sure about favourites, but I have been working on a natural dye block printed range that is still in the sampling stage. The collection will have basic block printed dresses and tops in simple silhouettes.
Any design story you wish to share
” Every story is us – Rumi.” The underlying thought while working on design this time has been “reclaiming spaces”. We tend to wrap ourselves in a particular pattern or cycle of thoughts and the process of breaking free seems complex and impossible. Reclaiming that precious space or state of mind is liberating and helps us evolve and grow. Birds, wings and flying high are synonymous to freedom and I have used some beautiful n quirky blocks to highlight this aspect in my current collection.
Tell us about your proposed showcase at the By Hand, From The Heart
At the show, we feature our popular V neck womens tshirts, the new range of unisex block printed tshirts and stoles. In addition to clothing, we have the block printed umbrellas,apron sets and table linen which we will showcase for the first time in Chennai.
Working with a group of tribal women in Kerala for umbrella making, block printing at a unit run for rehabilitating mentally ill women in Chennai and working on an inclusive range of clothing. My wishlist is always long…
By Hand From The Heart: MAKERS MARKET – 20th Edition
Date: Friday – Saturday, 7th – 8th July, 2017
Time: 10:00 a.m – 8:00 p.m
Venue: Crowne Plaza Chennai Adyar Park
Address: 132, T.T.K Road, Alwarpet, Chennai – 600018, Tamil Nadu. India
LINKS: 20th Edition Makers Market Event Page | Facebook|Instagram|Twitter |Blog