By Hand From The Heart: One Show, Many Stories!

The biannual makers market event held in Chennai aka Madras, dedicated to handmade & design by independent talent, artisanal & homegrown labels.

Meet The Maker: Siva Devireddy, the good loom, Bangalore

Today on the blog, we feature, the good loom, a brand by GoCoop, India’s first national award winning online marketplace for weavers and artisans. 

 

siva devireddyceo and foundergocoop1
 

Tell us a bit about the brand.

The brand was launched a year ago at Lakme Fashion Week SS18 – January 2018.

the good loom isn’t just a label, it is a movement that helps promote a socially conscious lifestyle. focused on developing refreshingly simple apparel, the product ranges are curated to celebrate the signature techniques inherent in each Indian craft, in an everyday context. a brand for those who love the purity of natural handwoven fabrics and the distinct handloom weaves of India. It’s also for those who are conscious about the choices they make. Products by the good loom are meant to feel good on you, and make you feel good from within. the good loom is a brand by GoCoop, India’s first national award winning online marketplace for weavers and artisans.

With a mission to enable sustainable livelihoods for artisans by disinter-mediating the supply chain, GoCoop in the last 7 years has worked with over 350 co-operatives and master weavers from 56 handloom clusters across India and marketed their products to a global audience. GoCoop is certified member of fair trade forum India.

The good loom aims to bridge the fashion gap between handloom and the market needs. Every product crafted by the good loom aims at fulfilling the aesthetic requirement of the urban market , keeping in mind that traditions and legacy of our handloom.

goodloom4.jpg


What are the current projects? 

The good loom has been working with various clusters across the country. The major projects that we have are working redesigning Ilkal for the modern women, merging handloom and craft – eg. block print on handloom cotton saree and introducing set of bundis for menswear , in silk and cotton.


Any personal favorite pick from the label right now? And why?

The Ilkal project is close to our heart. This involved cluster development of 80 women weaver of Ilkal, teaching them to weave a whole saree all by themselves over a period of 6 months. This project gave birth to a modern version of a monochorme ilkals which thereby has increased the economic prosperity, sustainability and stability among the cluster.

goodloom2.jpg

What are you displaying at the By Hand, From The Heart. 
Menswear, sarees and stoles all in handloom.

BHFTH.jpg

Meet the Maker @
25th edition:  By Hand From The Heart Makers Market
8 – 9 – February 2019 | Friday – Saturday | 10 a.m – 9 p.m
Crowne Plaza Chennai Adyar Park, (old Adyar Gate Hotel)
132, T.T.K Road, Alwarpet, Chennai – 600018, India.

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