By Hand From The Heart: One Show, Many Stories!

The makers market event in Chennai aka Madras, Madurai & Coimbatore. Dedicated to handmade & design by independent talent, artisanal & homegrown labels.

Meet The Maker: Jhelum Narsale, Khela, Mumbai

Today on the blog, we feature Jhelum Narsale; designer and founder of Khela, a sustainable, kids wear label. Meet the maker at the February 2020 edition of By Hand from the Heart Makers Market in Chennai.

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Tell us a bit about yourself.   

I am post graduate in social sciences with 15+ years of experience working large organisations. Around two years ago I decided to start my own venture.. unsure at first.. but gaining confidence as I went along. As I look back, i feel it’s one of the best decisions I’ve made.

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Why did you become a maker?  Why is making so important to you?   

For around 7-8 years, I lived and worked in London. My baby was born there as well. I used to feel a little disappointed at the dearth of quality kids wear labels in the international market despite India’s rich textile heritage. This along with my love for textiles, was the reason why I became a maker. My vision is to showcase Indian textile and craftsmanship through premium kids wear. I want to craft a brand which uses traditional Indian textiles and crafts to create modern silhouettes for children.

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What is the story behind your brand name?

Khela means ‘to play’ in most Indian languages. We aim to create classic clothing in which kids can run, jump and play and yet look effortlessly chic.


How has your business evolved over the years?    

We have chosen to grow slowly. We make at our own pace without trying to get a new collection out every season. We spend a lot of time deliberating on design, quality and finish. We will continue on this path.


Your work space. 
One of our studios is in Kolkata, another one in Gurgaon.


Your favorite work tool.
My hands.


What is currently on your work table?
Baby collection

What is your personal favorite pick from your brand right now? And why?

Our embroidered indigo bandi is my all time favourite. It’s evergreen.. it works for multiple occasions.. an evening dinner or a festive outing. I love the design, the Warli motifs, and the use of colours. It’s in its third production round now.. so love that the design has stood the test of time.
What are your displaying at the By Hand, From The Heart.

We will be displaying our smart casual collection. We also look forward to launching our baby wear.



Meet the Maker @
By Hand from the Heart: Makers Market – 29th Edit
7 – 8 February 2020, Friday – Saturday | 10 a.m – 9 p.m
Hanu Reddy Residences, No. 41/19, Poes Garden, Chennai 600086, India.

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Makers can apply to participate in our makers market events; to apply, click link

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