By Hand From The Heart: One Show, Many Stories!

The makers market event in Chennai aka Madras, Madurai & Coimbatore. Dedicated to handmade & design by independent talent, artisanal & homegrown labels.

Meet The Maker: Ananthan – Master’s Loft, Chennai

Today on the blog, we feature Ananthan founder of Master’s Loft, – an artisanal label of artifacts for modern day spaces. Meet the makers at the February 2020 edition of By Hand from the Heart Makers Market in Chennai.

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Tell us a bit about yourself.

I am Ananthan, a Visual Communication graduate, Designer, Photographer, Traveler and Art Lover. Worked for Advertising and multimedia industries in the past and working as a design consultant in an IT company.

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How did you begin Master’s Loft?

I used to collect art and artifacts while I travel different places across India and abroad. while I interact with the makers, the passion and the story behind the product made me more excited.  When I wanted to buy a gift that reflects our nativity, culture, art and history, either the workmanship was below average, or the price was very expensive. Most of the time end up with the Chinese products.  So, I thought of making my own gifts and decors that is inspired from my own culture and tradition. I started to search for the best artisan across Tamil Nadu, who are the masters in the traditional process of art making. I have invested a good amount of time and money to identify the right people. It took almost one and half years to do R&D, understand the material and assemble a small team of passionate people. To make the engagement active and bring more excited designs I thought reaching out to art lovers. We named it Master’s Loft and keeping the momentum live.

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What is the story behind your brand name?

Every great master will have a loft where they store their master pieces. Master’s Loft  is the place we store variety of artifacts from the master craft men across the Geo landscape.

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Tell us about your team of artisans and craft styles.

We have 3 Master Craft men who makes these artifacts in different materials (Wax, Bronze, Wood and Clay).

I am getting inspiration from ancient murals, temples, homes and architecture. We sketch those master pieces and converting it into a model with the suitable material. Copies were made of minerals and bonding material. We trained a small team of under privilege rural women who work for our production for their livelihood.  We have a restoration artist who deals with colors to matches the ancient look. The Museum quality stands were made by our in-house team.

 

 

What is your personal favorite pick from your Master’s Loft right now? And why?

All of them. You see these products in our shelf because of my personal pick from the ancient lot.

 

What are your displaying at the By Hand, From The Heart.

A good range of artifacts that reflects our history, culture and art. Material ranging from wood, Bronze and Minerals. Our products are the best choice for Home decors and corporate Gifts. When you are buying a product from us, you are not only bringing a decor to your home, but you are bringing a piece of art that rediscovered from a team of passionate craft men.

 

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Meet the Maker @
By Hand from the Heart: Makers Market – 29th Edit
7 – 8 February 2020, Friday – Saturday | 10 a.m – 9 p.m
Hanu Reddy Residences, No. 41/19, Poes Garden, Chennai 600086, India.

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